Nutshell vs Klaviyo
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Nutshell is our recommended pick for most teams — small b2b sales teams wanting a simple, affordable crm with great support.
Try Nutshell →Read our full Nutshell review →Nutshell
Nutshell is a simple and affordable CRM designed for small and mid-size B2B sales teams. It combines contact management, pipeline automation, and email marketing in one easy-to-use platform. Nutshell is known for its exceptional customer support and quick setup time, making it a favorite for teams switching from spreadsheets.
Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Pros
- ✓Outstanding customer support included with every plan
- ✓Easy to set up and use with minimal training
- ✓Built-in email marketing saves money on separate tools
- ✓Transparent and affordable pricing
Cons
- ✗Less feature-rich than HubSpot or Salesforce
- ✗Reporting is basic compared to enterprise CRMs
- ✗Limited native integrations compared to larger platforms
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Nutshell vs Klaviyo: Side by Side
| Factor | Nutshell | Klaviyo |
|---|---|---|
| User Rating | 4.4/5 ★ | 4.5/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $16/user/mo | $20/mo |
| Best For | Small B2B sales teams wanting a simple, affordable CRM with great support | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. |
| Our Pick | 🏆 Recommended | — |
Nutshell Features
- ✓Contact and lead management
- ✓pipeline automation
- ✓email marketing
- ✓reporting
- ✓team collaboration
- ✓mobile app
- ✓integrations
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Pricing Comparison
Nutshell
PaidStarts at $16/user/mo
Foundation: $16/user/mo · Pro: $42/user/mo · Business: $52/user/mo
See full pricing →Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Best Use Cases
Nutshell
- →B2B sales teams wanting a simple and affordable CRM
- →Small businesses replacing spreadsheets with a proper pipeline
- →Companies wanting built-in email marketing with their CRM
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Who Should NOT Use These Tools
Nutshell is NOT ideal for:
- ✗Large enterprises needing complex CRM customization
- ✗Teams requiring advanced AI-powered sales features
- ✗Businesses needing a free CRM option
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Integrations
Nutshell
Gmail, Outlook, Slack, QuickBooks, Zapier, Intercom, HubSpot, Mailchimp
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Our Take
Choose Nutshell if small b2b sales teams wanting a simple, affordable crm with great support. Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Best For
Small B2B sales teams wanting a simple, affordable CRM with great support
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
How Nutshell and Klaviyo Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Nutshell nor Klaviyo is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Nutshell and Klaviyo?
Nutshell is best for small b2b sales teams wanting a simple, affordable crm with great support. Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Which is better, Nutshell or Klaviyo?
Choose Nutshell if small b2b sales teams wanting a simple, affordable crm with great support. Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
How much does Nutshell cost?
Nutshell starts at $16/user/mo. Pricing model: Paid.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
Who should use Nutshell?
Small B2B sales teams wanting a simple, affordable CRM with great support
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.