Nutshell vs Wave
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Nutshell is our recommended pick for most teams — small b2b sales teams wanting a simple, affordable crm with great support.
Try Nutshell →Read our full Nutshell review →Nutshell
Nutshell is a simple and affordable CRM designed for small and mid-size B2B sales teams. It combines contact management, pipeline automation, and email marketing in one easy-to-use platform. Nutshell is known for its exceptional customer support and quick setup time, making it a favorite for teams switching from spreadsheets.
Wave
Wave is a free accounting and invoicing platform designed for small businesses, freelancers, and solopreneurs. It offers genuinely free accounting, invoicing, and receipt scanning with no subscription fee. Wave makes money through payment processing and payroll add-ons. It is one of the best free accounting tools available for very small businesses with simple needs.
Pros
- ✓Outstanding customer support included with every plan
- ✓Easy to set up and use with minimal training
- ✓Built-in email marketing saves money on separate tools
- ✓Transparent and affordable pricing
Cons
- ✗Less feature-rich than HubSpot or Salesforce
- ✗Reporting is basic compared to enterprise CRMs
- ✗Limited native integrations compared to larger platforms
Pros
- ✓Genuinely free accounting and invoicing — no subscription required
- ✓Clean and easy to use interface
- ✓Good enough for most very small businesses and freelancers
- ✓Receipt scanning and bank connections included free
Cons
- ✗Limited features compared to paid alternatives
- ✗Customer support is minimal on the free plan
- ✗Not suitable for growing businesses with complex needs
- ✗Payroll and payment processing add-ons can add up in cost
Nutshell vs Wave: Side by Side
| Factor | Nutshell | Wave |
|---|---|---|
| User Rating | 4.4/5 ★ | N/A |
| Category | CRM Software | Accounting Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $16/user/mo | Free |
| Best For | Small B2B sales teams wanting a simple, affordable CRM with great support | Solopreneurs and very small businesses wanting free accounting and invoicing software |
| Our Pick | 🏆 Recommended | — |
Nutshell Features
- ✓Contact and lead management
- ✓pipeline automation
- ✓email marketing
- ✓reporting
- ✓team collaboration
- ✓mobile app
- ✓integrations
Wave Features
- ✓Free accounting
- ✓invoicing
- ✓receipt scanning
- ✓bank connections
- ✓financial reporting
- ✓payments processing
- ✓payroll add-on
- ✓mobile app
Pricing Comparison
Nutshell
PaidStarts at $16/user/mo
Foundation: $16/user/mo · Pro: $42/user/mo · Business: $52/user/mo
See full pricing →Best Use Cases
Nutshell
- →B2B sales teams wanting a simple and affordable CRM
- →Small businesses replacing spreadsheets with a proper pipeline
- →Companies wanting built-in email marketing with their CRM
Who Should NOT Use These Tools
Nutshell is NOT ideal for:
- ✗Large enterprises needing complex CRM customization
- ✗Teams requiring advanced AI-powered sales features
- ✗Businesses needing a free CRM option
Integrations
Nutshell
Gmail, Outlook, Slack, QuickBooks, Zapier, Intercom, HubSpot, Mailchimp
Our Take
Choose Nutshell if small b2b sales teams wanting a simple, affordable crm with great support. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
Best For
Small B2B sales teams wanting a simple, affordable CRM with great support
Best For
Solopreneurs and very small businesses wanting free accounting and invoicing software
Also Consider
If neither Nutshell nor Wave is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Nutshell and Wave?
Nutshell is best for small b2b sales teams wanting a simple, affordable crm with great support. Wave is best for solopreneurs and very small businesses wanting free accounting and invoicing software.
Which is better, Nutshell or Wave?
Choose Nutshell if small b2b sales teams wanting a simple, affordable crm with great support. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
How much does Nutshell cost?
Nutshell starts at $16/user/mo. Pricing model: Paid.
How much does Wave cost?
Wave starts at Free. Pricing model: Freemium.
Who should use Nutshell?
Small B2B sales teams wanting a simple, affordable CRM with great support
Who should use Wave?
Solopreneurs and very small businesses wanting free accounting and invoicing software