Pilot vs Countingup
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Pilot
Pilot is a managed accounting service that combines software with a dedicated team of bookkeepers to handle your books each month. Built for startups and small businesses that want accounting done for them.
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Pros
- ✓Fully managed bookkeeping service
- ✓Dedicated finance experts included
- ✓Built specifically for startups
- ✓Integrates with common startup tools
- ✓Good for venture-backed companies
Cons
- ✗More expensive than DIY software
- ✗Less control over day-to-day bookkeeping
- ✗Not suited for businesses wanting to manage their own books
- ✗US-focused
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Pilot vs Countingup: Side by Side
| Factor | Pilot | Countingup |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Accounting Software | Accounting Software |
| Pricing Model | Paid | Paid |
| Starting Price | Contact for pricing | Contact for pricing |
| Best For | Startups and small businesses wanting fully managed bookkeeping with a dedicated team rather than DIY software | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app |
| Our Pick | — | — |
Pilot Features
- ✓Bookkeeping
- ✓tax preparation
- ✓financial reporting
- ✓dedicated bookkeeper
- ✓cash flow management
- ✓integrations
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Pricing Comparison
Our Take
Choose Pilot if startups and small businesses wanting fully managed bookkeeping with a dedicated team rather than diy software. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Best For
Startups and small businesses wanting fully managed bookkeeping with a dedicated team rather than DIY software
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
How Pilot and Countingup Are Similar
- •Both are Accounting Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Pilot nor Countingup is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between Pilot and Countingup?
Pilot is best for startups and small businesses wanting fully managed bookkeeping with a dedicated team rather than diy software. Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Which is better, Pilot or Countingup?
Choose Pilot if startups and small businesses wanting fully managed bookkeeping with a dedicated team rather than diy software. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
How much does Pilot cost?
Visit Pilot website for current pricing.
How much does Countingup cost?
Visit Countingup website for current pricing.
Who should use Pilot?
Startups and small businesses wanting fully managed bookkeeping with a dedicated team rather than DIY software
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app