Pinpoint vs Gusto
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Pinpoint
Pinpoint is an applicant tracking system designed with a focus on candidate experience and DEI (diversity, equity, and inclusion). It offers powerful employer branding tools, structured hiring workflows, and anonymous screening features to help companies build more diverse and inclusive hiring processes. Pinpoint is popular with mission-driven companies and those with strong DEI commitments.
Gusto
Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.
Pros
- ✓Excellent candidate experience — one of the best career page builders in the market
- ✓Strong DEI and anonymous screening features
- ✓Clean and modern interface
- ✓Good structured hiring tools to reduce bias
Cons
- ✗Less well known than larger ATS platforms
- ✗Pricing requires custom quote
- ✗Limited analytics compared to Ashby or Greenhouse
- ✗Smaller integration ecosystem than established players
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters and e-signatures
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pinpoint vs Gusto: Side by Side
| Factor | Pinpoint | Gusto |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Applicant Tracking | Payroll Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $40/mo + $6/person |
| Best For | Companies prioritizing candidate experience and DEI in their hiring process | Small businesses under 100 employees wanting full-service payroll with benefits |
| Our Pick | — | — |
Pinpoint Features
- ✓Candidate experience tools
- ✓employer branding
- ✓DEI features
- ✓anonymous screening
- ✓structured interviews
- ✓job posting
- ✓pipeline management
- ✓analytics
- ✓integrations
Gusto Features
- ✓Full-service payroll
- ✓automatic tax filing
- ✓direct deposit
- ✓employee benefits
- ✓onboarding
- ✓PTO tracking
- ✓time tracking
- ✓contractor payments
Pricing Comparison
Our Take
Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process. Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits.
Best For
Companies prioritizing candidate experience and DEI in their hiring process
Best For
Small businesses under 100 employees wanting full-service payroll with benefits
Also Consider
If neither Pinpoint nor Gusto is the right fit, Manatal is worth evaluating.
Manatal
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
From $15/user/mo
Frequently Asked Questions
What is the difference between Pinpoint and Gusto?
Pinpoint is best for companies prioritizing candidate experience and dei in their hiring process. Gusto is best for small businesses under 100 employees wanting full-service payroll with benefits.
Which is better, Pinpoint or Gusto?
Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process. Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits.
How much does Pinpoint cost?
Pinpoint starts at Custom pricing. Pricing model: Paid.
How much does Gusto cost?
Gusto starts at $40/mo + $6/person. Pricing model: Paid.
Who should use Pinpoint?
Companies prioritizing candidate experience and DEI in their hiring process
Who should use Gusto?
Small businesses under 100 employees wanting full-service payroll with benefits