QuickBooks vs Asana
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
QuickBooks is our recommended pick for most teams — small to mid-size us businesses wanting the industry standard accounting software.
Try QuickBooks →Read our full QuickBooks review →QuickBooks
QuickBooks is the world's leading accounting software for small and mid-size businesses. Built by Intuit, it handles bookkeeping, invoicing, payroll, tax preparation, and financial reporting in one platform. QuickBooks is used by over 7 million businesses worldwide and is the de facto standard for small business accounting in the US.
Asana
Asana is a leading project management platform that helps teams organize, track, and manage their work. It offers multiple views including lists, boards, timelines, and calendars to suit different working styles. Asana is trusted by over 130,000 organizations worldwide for managing everything from daily tasks to complex cross-functional projects.
Pros
- ✓Industry standard — most accountants and bookkeepers are familiar with QuickBooks
- ✓Comprehensive feature set covering all accounting needs
- ✓Strong ecosystem of integrations with 750+ apps
- ✓Excellent tax preparation and filing tools
Cons
- ✗Can be expensive as you add features and users
- ✗Steeper learning curve than simpler alternatives
- ✗Customer support quality has declined according to many users
- ✗Price increases frequently frustrate long-term customers
Pros
- ✓Intuitive interface that teams adopt quickly with minimal training
- ✓Multiple project views including list, board, and Gantt timeline
- ✓Strong automation features to reduce manual work
- ✓Generous free plan for small teams
Cons
- ✗Can feel overwhelming for simple use cases with too many features
- ✗Pricing jumps significantly from free to paid plans
- ✗No built-in time tracking on lower tiers
- ✗Limited native reporting on free plan
QuickBooks vs Asana: Side by Side
| Factor | QuickBooks | Asana |
|---|---|---|
| User Rating | 4.6/5 ★ | N/A |
| Category | Accounting Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $30/mo | Free |
| Best For | Small to mid-size US businesses wanting the industry standard accounting software | Teams of all sizes wanting a flexible, feature-rich project management tool |
| Our Pick | 🏆 Recommended | — |
QuickBooks Features
- ✓Bookkeeping
- ✓invoicing
- ✓expense tracking
- ✓payroll
- ✓tax preparation
- ✓financial reporting
- ✓bank reconciliation
- ✓inventory management
- ✓mobile app
- ✓integrations
Asana Features
- ✓Task and project management
- ✓timeline view
- ✓board view
- ✓workflow automation
- ✓reporting dashboards
- ✓goals tracking
- ✓integrations
- ✓mobile app
Pricing Comparison
QuickBooks
PaidStarts at $30/mo
Simple Start: $30/mo · Essentials: $60/mo · Plus: $90/mo · Advanced: $200/mo
See full pricing →Best Use Cases
QuickBooks
- →Small businesses managing invoicing and expenses
- →Self-employed professionals tracking income and taxes
- →Companies wanting accounting software with payroll add-on
Who Should NOT Use These Tools
QuickBooks is NOT ideal for:
- ✗Large enterprises needing multi-entity accounting
- ✗Companies requiring advanced inventory management
- ✗Businesses outside North America
Integrations
QuickBooks
Shopify, PayPal, Stripe, Square, Gusto, TSheets, HubSpot, Salesforce, Expensify
Our Take
Choose QuickBooks if small to mid-size us businesses wanting the industry standard accounting software. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
Best For
Small to mid-size US businesses wanting the industry standard accounting software
Best For
Teams of all sizes wanting a flexible, feature-rich project management tool
Also Consider
If neither QuickBooks nor Asana is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between QuickBooks and Asana?
QuickBooks is best for small to mid-size us businesses wanting the industry standard accounting software. Asana is best for teams of all sizes wanting a flexible, feature-rich project management tool.
Which is better, QuickBooks or Asana?
Choose QuickBooks if small to mid-size us businesses wanting the industry standard accounting software. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
How much does QuickBooks cost?
QuickBooks starts at $30/mo. Pricing model: Paid.
How much does Asana cost?
Asana starts at Free. Pricing model: Freemium.
Who should use QuickBooks?
Small to mid-size US businesses wanting the industry standard accounting software
Who should use Asana?
Teams of all sizes wanting a flexible, feature-rich project management tool