Quicken vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Quicken
Quicken is a personal finance and small business accounting tool with decades of history. It helps small business owners track income, expenses, invoices, and taxes with a desktop-first approach.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓Long track record and trusted brand
- ✓Good for very small businesses and sole traders
- ✓Strong personal finance features
- ✓One-time or annual pricing
- ✓Desktop and mobile access
Cons
- ✗Feels dated compared to cloud-native tools
- ✗Desktop-first approach limits collaboration
- ✗Not suited for growing businesses
- ✗Limited integrations
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Quicken vs HubSpot CRM: Side by Side
| Factor | Quicken | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Accounting Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | Contact for pricing | Free |
| Best For | Sole traders and very small business owners wanting a simple trusted tool for basic bookkeeping and personal finance tracking | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
Quicken Features
- ✓Personal finance
- ✓budgeting
- ✓investment tracking
- ✓bill management
- ✓tax planning
- ✓reporting
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Our Take
Choose Quicken if sole traders and very small business owners wanting a simple trusted tool for basic bookkeeping and personal finance tracking. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
Sole traders and very small business owners wanting a simple trusted tool for basic bookkeeping and personal finance tracking
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Also Consider
If neither Quicken nor HubSpot CRM is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between Quicken and HubSpot CRM?
Quicken is best for sole traders and very small business owners wanting a simple trusted tool for basic bookkeeping and personal finance tracking. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, Quicken or HubSpot CRM?
Choose Quicken if sole traders and very small business owners wanting a simple trusted tool for basic bookkeeping and personal finance tracking. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does Quicken cost?
Visit Quicken website for current pricing.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use Quicken?
Sole traders and very small business owners wanting a simple trusted tool for basic bookkeeping and personal finance tracking
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation