Salesflare vs Wave
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Salesflare
Salesflare is an intelligent CRM for small and mid-size B2B companies that automatically fills in contact and company data from emails, LinkedIn, and other sources. It eliminates manual data entry by tracking emails, meetings, and calls automatically. Salesflare is loved by agencies, consultancies, and tech startups for its simplicity and automation.
Wave
Wave is a free accounting and invoicing platform designed for small businesses, freelancers, and solopreneurs. It offers genuinely free accounting, invoicing, and receipt scanning with no subscription fee. Wave makes money through payment processing and payroll add-ons. It is one of the best free accounting tools available for very small businesses with simple needs.
Pros
- ✓Automatically logs emails, meetings, and calls — minimal manual entry
- ✓Smart contact enrichment from LinkedIn and email signatures
- ✓Clean and modern interface
- ✓Strong email sequence tools
Cons
- ✗Smaller integration ecosystem than HubSpot or Salesforce
- ✗Not suitable for large enterprise teams
- ✗Less advanced marketing automation features
Pros
- ✓Genuinely free accounting and invoicing — no subscription required
- ✓Clean and easy to use interface
- ✓Good enough for most very small businesses and freelancers
- ✓Receipt scanning and bank connections included free
Cons
- ✗Limited features compared to paid alternatives
- ✗Customer support is minimal on the free plan
- ✗Not suitable for growing businesses with complex needs
- ✗Payroll and payment processing add-ons can add up in cost
Salesflare vs Wave: Side by Side
| Factor | Salesflare | Wave |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Accounting Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $29/user/mo | Free |
| Best For | B2B startups and agencies wanting a low-maintenance CRM that fills itself in | Solopreneurs and very small businesses wanting free accounting and invoicing software |
| Our Pick | — | — |
Salesflare Features
- ✓Automatic data enrichment
- ✓email and calendar sync
- ✓pipeline management
- ✓email sequences
- ✓reporting
- ✓LinkedIn integration
- ✓mobile app
Wave Features
- ✓Free accounting
- ✓invoicing
- ✓receipt scanning
- ✓bank connections
- ✓financial reporting
- ✓payments processing
- ✓payroll add-on
- ✓mobile app
Pricing Comparison
Our Take
Choose Salesflare if b2b startups and agencies wanting a low-maintenance crm that fills itself in. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
Best For
B2B startups and agencies wanting a low-maintenance CRM that fills itself in
Best For
Solopreneurs and very small businesses wanting free accounting and invoicing software
Also Consider
If neither Salesflare nor Wave is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesflare and Wave?
Salesflare is best for b2b startups and agencies wanting a low-maintenance crm that fills itself in. Wave is best for solopreneurs and very small businesses wanting free accounting and invoicing software.
Which is better, Salesflare or Wave?
Choose Salesflare if b2b startups and agencies wanting a low-maintenance crm that fills itself in. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
How much does Salesflare cost?
Salesflare starts at $29/user/mo. Pricing model: Paid.
How much does Wave cost?
Wave starts at Free. Pricing model: Freemium.
Who should use Salesflare?
B2B startups and agencies wanting a low-maintenance CRM that fills itself in
Who should use Wave?
Solopreneurs and very small businesses wanting free accounting and invoicing software