Salesforce vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Salesforce
Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓Most powerful and customizable CRM on the market
- ✓Massive ecosystem with 3,000+ AppExchange integrations
- ✓Industry-leading reporting and analytics
- ✓Strong community and support resources
Cons
- ✗Expensive and complex for small teams
- ✗Long implementation timelines for enterprise deployments
- ✗Requires dedicated admin resources to get the most out of it
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Salesforce vs HubSpot CRM: Side by Side
| Factor | Salesforce | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | Custom pricing | Free |
| Best For | Mid to large enterprises needing a highly customizable CRM | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
Salesforce Features
- ✓Contact and lead management
- ✓opportunity tracking
- ✓workflow automation
- ✓AI insights
- ✓reporting and dashboards
- ✓AppExchange integrations
- ✓mobile app
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Our Take
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
Mid to large enterprises needing a highly customizable CRM
Best For
SMBs wanting a free CRM with room to grow into marketing automation
How Salesforce and HubSpot CRM Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Salesforce nor HubSpot CRM is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesforce and HubSpot CRM?
Salesforce is best for mid to large enterprises needing a highly customizable crm. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, Salesforce or HubSpot CRM?
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does Salesforce cost?
Salesforce starts at Custom pricing. Pricing model: Paid.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use Salesforce?
Mid to large enterprises needing a highly customizable CRM
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation