Salesforce vs Pinpoint
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Salesforce
Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.
Pinpoint
Pinpoint is an applicant tracking system designed with a focus on candidate experience and DEI (diversity, equity, and inclusion). It offers powerful employer branding tools, structured hiring workflows, and anonymous screening features to help companies build more diverse and inclusive hiring processes. Pinpoint is popular with mission-driven companies and those with strong DEI commitments.
Pros
- ✓Most powerful and customizable CRM on the market
- ✓Massive ecosystem with 3,000+ AppExchange integrations
- ✓Industry-leading reporting and analytics
- ✓Strong community and support resources
Cons
- ✗Expensive and complex for small teams
- ✗Long implementation timelines for enterprise deployments
- ✗Requires dedicated admin resources to get the most out of it
Pros
- ✓Excellent candidate experience — one of the best career page builders in the market
- ✓Strong DEI and anonymous screening features
- ✓Clean and modern interface
- ✓Good structured hiring tools to reduce bias
Cons
- ✗Less well known than larger ATS platforms
- ✗Pricing requires custom quote
- ✗Limited analytics compared to Ashby or Greenhouse
- ✗Smaller integration ecosystem than established players
Salesforce vs Pinpoint: Side by Side
| Factor | Salesforce | Pinpoint |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | Custom pricing |
| Best For | Mid to large enterprises needing a highly customizable CRM | Companies prioritizing candidate experience and DEI in their hiring process |
| Our Pick | — | — |
Salesforce Features
- ✓Contact and lead management
- ✓opportunity tracking
- ✓workflow automation
- ✓AI insights
- ✓reporting and dashboards
- ✓AppExchange integrations
- ✓mobile app
Pinpoint Features
- ✓Candidate experience tools
- ✓employer branding
- ✓DEI features
- ✓anonymous screening
- ✓structured interviews
- ✓job posting
- ✓pipeline management
- ✓analytics
- ✓integrations
Pricing Comparison
Our Take
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
Best For
Mid to large enterprises needing a highly customizable CRM
Best For
Companies prioritizing candidate experience and DEI in their hiring process
Also Consider
If neither Salesforce nor Pinpoint is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesforce and Pinpoint?
Salesforce is best for mid to large enterprises needing a highly customizable crm. Pinpoint is best for companies prioritizing candidate experience and dei in their hiring process.
Which is better, Salesforce or Pinpoint?
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
How much does Salesforce cost?
Salesforce starts at Custom pricing. Pricing model: Paid.
How much does Pinpoint cost?
Pinpoint starts at Custom pricing. Pricing model: Paid.
Who should use Salesforce?
Mid to large enterprises needing a highly customizable CRM
Who should use Pinpoint?
Companies prioritizing candidate experience and DEI in their hiring process