Salesforce vs QuickBooks
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
QuickBooks is our recommended pick for most teams — small to mid-size us businesses wanting the industry standard accounting software.
Try QuickBooks →Read our full QuickBooks review →Salesforce
Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.
QuickBooks
QuickBooks is the world's leading accounting software for small and mid-size businesses. Built by Intuit, it handles bookkeeping, invoicing, payroll, tax preparation, and financial reporting in one platform. QuickBooks is used by over 7 million businesses worldwide and is the de facto standard for small business accounting in the US.
Pros
- ✓Most powerful and customizable CRM on the market
- ✓Massive ecosystem with 3,000+ AppExchange integrations
- ✓Industry-leading reporting and analytics
- ✓Strong community and support resources
Cons
- ✗Expensive and complex for small teams
- ✗Long implementation timelines for enterprise deployments
- ✗Requires dedicated admin resources to get the most out of it
Pros
- ✓Industry standard — most accountants and bookkeepers are familiar with QuickBooks
- ✓Comprehensive feature set covering all accounting needs
- ✓Strong ecosystem of integrations with 750+ apps
- ✓Excellent tax preparation and filing tools
Cons
- ✗Can be expensive as you add features and users
- ✗Steeper learning curve than simpler alternatives
- ✗Customer support quality has declined according to many users
- ✗Price increases frequently frustrate long-term customers
Salesforce vs QuickBooks: Side by Side
| Factor | Salesforce | QuickBooks |
|---|---|---|
| User Rating | N/A | 4.6/5 ★ |
| Category | CRM Software | Accounting Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $30/mo |
| Best For | Mid to large enterprises needing a highly customizable CRM | Small to mid-size US businesses wanting the industry standard accounting software |
| Our Pick | — | 🏆 Recommended |
Salesforce Features
- ✓Contact and lead management
- ✓opportunity tracking
- ✓workflow automation
- ✓AI insights
- ✓reporting and dashboards
- ✓AppExchange integrations
- ✓mobile app
QuickBooks Features
- ✓Bookkeeping
- ✓invoicing
- ✓expense tracking
- ✓payroll
- ✓tax preparation
- ✓financial reporting
- ✓bank reconciliation
- ✓inventory management
- ✓mobile app
- ✓integrations
Pricing Comparison
QuickBooks
PaidStarts at $30/mo
Simple Start: $30/mo · Essentials: $60/mo · Plus: $90/mo · Advanced: $200/mo
See full pricing →Best Use Cases
QuickBooks
- →Small businesses managing invoicing and expenses
- →Self-employed professionals tracking income and taxes
- →Companies wanting accounting software with payroll add-on
Who Should NOT Use These Tools
QuickBooks is NOT ideal for:
- ✗Large enterprises needing multi-entity accounting
- ✗Companies requiring advanced inventory management
- ✗Businesses outside North America
Integrations
QuickBooks
Shopify, PayPal, Stripe, Square, Gusto, TSheets, HubSpot, Salesforce, Expensify
Our Take
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose QuickBooks if small to mid-size us businesses wanting the industry standard accounting software.
Best For
Mid to large enterprises needing a highly customizable CRM
Best For
Small to mid-size US businesses wanting the industry standard accounting software
Also Consider
If neither Salesforce nor QuickBooks is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesforce and QuickBooks?
Salesforce is best for mid to large enterprises needing a highly customizable crm. QuickBooks is best for small to mid-size us businesses wanting the industry standard accounting software.
Which is better, Salesforce or QuickBooks?
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose QuickBooks if small to mid-size us businesses wanting the industry standard accounting software.
How much does Salesforce cost?
Salesforce starts at Custom pricing. Pricing model: Paid.
How much does QuickBooks cost?
QuickBooks starts at $30/mo. Pricing model: Paid.
Who should use Salesforce?
Mid to large enterprises needing a highly customizable CRM
Who should use QuickBooks?
Small to mid-size US businesses wanting the industry standard accounting software