Semrush vs Freshsales
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Semrush is our recommended pick for most teams — marketing teams and seo professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking.
Try Semrush →Read our full Semrush review →Semrush
Semrush is an all-in-one digital marketing platform used by over 10 million marketers worldwide. It provides tools for SEO, PPC, content marketing, competitor research, and social media management. Semrush is the go-to platform for businesses that want to dominate search rankings and outperform competitors online.
Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Pros
- ✓Industry-leading keyword and competitor research tools
- ✓Comprehensive site audit identifies and prioritizes SEO issues
- ✓Accurate rank tracking across desktop and mobile
- ✓All-in-one platform covering SEO, PPC, and content marketing
Cons
- ✗Expensive compared to standalone SEO tools
- ✗Can be overwhelming for beginners due to feature volume
- ✗Data limits on lower tier plans
- ✗Some features require additional add-on purchases
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Semrush vs Freshsales: Side by Side
| Factor | Semrush | Freshsales |
|---|---|---|
| User Rating | 4.7/5 ★ | N/A |
| Category | SEO Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $139.95/mo | Free |
| Best For | Marketing teams and SEO professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking | SMBs wanting an all-in-one CRM with built-in communication tools |
| Our Pick | 🏆 Recommended | — |
Semrush Features
- ✓Keyword research
- ✓competitor analysis
- ✓site audit
- ✓backlink analysis
- ✓rank tracking
- ✓content marketing toolkit
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Pricing Comparison
Semrush
PaidStarts at $139.95/mo
Pro: $139.95/mo · Guru: $249.95/mo · Business: $499.95/mo
See full pricing →Best Use Cases
Semrush
- →Marketing teams wanting comprehensive competitor research
- →SEO professionals running technical site audits
- →Content teams building data-driven content strategies
Who Should NOT Use These Tools
Semrush is NOT ideal for:
- ✗Small businesses with tight budgets
- ✗Beginners overwhelmed by too many features
- ✗Teams that only need basic rank tracking
Integrations
Semrush
Google Analytics, Google Search Console, Google Ads, Zapier, Trello, Monday.com
Which Should You Choose?
Choose Semrush if...
- →Marketing teams and SEO professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking
- →Marketing teams wanting comprehensive competitor research
- →SEO professionals running technical site audits
Choose Freshsales if...
- →SMBs wanting an all-in-one CRM with built-in communication tools
Our Take
Choose Semrush if marketing teams and seo professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking. Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools.
Best For
Marketing teams and SEO professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Also Consider
If neither Semrush nor Freshsales is the right fit, SE Ranking is worth evaluating.
SE Ranking
Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point
From $65/mo
Frequently Asked Questions
What is the difference between Semrush and Freshsales?
Semrush is best for marketing teams and seo professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking. Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools.
Which is better, Semrush or Freshsales?
Choose Semrush if marketing teams and seo professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking. Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools.
How much does Semrush cost?
Semrush starts at $139.95/mo. Pricing model: Paid.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
Who should use Semrush?
Marketing teams and SEO professionals wanting an all-in-one platform for keyword research, competitor analysis, and rank tracking
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools