Smartsheet vs Klaviyo
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Smartsheet
Smartsheet is a work management platform that combines the familiarity of spreadsheets with powerful project management and collaboration features. It is widely used by enterprise teams for project tracking, resource management, and automated workflows. Smartsheet is particularly popular with teams comfortable with Excel who need more collaboration and automation capabilities.
Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Pros
- ✓Familiar spreadsheet interface reduces learning curve for Excel users
- ✓Powerful automation and workflow capabilities
- ✓Strong enterprise security and compliance features
- ✓Excellent for managing large portfolios of projects
Cons
- ✗Pricing is higher than many competitors
- ✗Interface feels dated compared to modern tools
- ✗No free plan — 30-day trial only
- ✗Less intuitive for teams unfamiliar with spreadsheet-style tools
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Smartsheet vs Klaviyo: Side by Side
| Factor | Smartsheet | Klaviyo |
|---|---|---|
| User Rating | N/A | 4.5/5 ★ |
| Category | Project Management | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $9/user/mo | $20/mo |
| Best For | Enterprise teams wanting spreadsheet-familiar project management with powerful automation | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. |
| Our Pick | — | 🏆 Recommended |
Smartsheet Features
- ✓Spreadsheet-style project management
- ✓Gantt charts
- ✓automation
- ✓dashboards
- ✓resource management
- ✓forms
- ✓integrations
- ✓reporting
- ✓enterprise security
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Our Take
Choose Smartsheet if enterprise teams wanting spreadsheet-familiar project management with powerful automation. Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Best For
Enterprise teams wanting spreadsheet-familiar project management with powerful automation
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Also Consider
If neither Smartsheet nor Klaviyo is the right fit, Wrike is worth evaluating.
Wrike
Marketing and creative teams needing enterprise project management with approvals and proofing
From Free
Frequently Asked Questions
What is the difference between Smartsheet and Klaviyo?
Smartsheet is best for enterprise teams wanting spreadsheet-familiar project management with powerful automation. Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Which is better, Smartsheet or Klaviyo?
Choose Smartsheet if enterprise teams wanting spreadsheet-familiar project management with powerful automation. Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
How much does Smartsheet cost?
Smartsheet starts at $9/user/mo. Pricing model: Paid.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
Who should use Smartsheet?
Enterprise teams wanting spreadsheet-familiar project management with powerful automation
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.