Klaviyo vs Smartsheet
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Smartsheet
Smartsheet is a work management platform that combines the familiarity of spreadsheets with powerful project management and collaboration features. It is widely used by enterprise teams for project tracking, resource management, and automated workflows. Smartsheet is particularly popular with teams comfortable with Excel who need more collaboration and automation capabilities.
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Pros
- ✓Familiar spreadsheet interface reduces learning curve for Excel users
- ✓Powerful automation and workflow capabilities
- ✓Strong enterprise security and compliance features
- ✓Excellent for managing large portfolios of projects
Cons
- ✗Pricing is higher than many competitors
- ✗Interface feels dated compared to modern tools
- ✗No free plan — 30-day trial only
- ✗Less intuitive for teams unfamiliar with spreadsheet-style tools
Klaviyo vs Smartsheet: Side by Side
| Factor | Klaviyo | Smartsheet |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Paid |
| Starting Price | $20/mo | $9/user/mo |
| Best For | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. | Enterprise teams wanting spreadsheet-familiar project management with powerful automation |
| Our Pick | 🏆 Recommended | — |
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Smartsheet Features
- ✓Spreadsheet-style project management
- ✓Gantt charts
- ✓automation
- ✓dashboards
- ✓resource management
- ✓forms
- ✓integrations
- ✓reporting
- ✓enterprise security
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Our Take
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Smartsheet if enterprise teams wanting spreadsheet-familiar project management with powerful automation.
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Best For
Enterprise teams wanting spreadsheet-familiar project management with powerful automation
Also Consider
If neither Klaviyo nor Smartsheet is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Klaviyo and Smartsheet?
Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Smartsheet is best for enterprise teams wanting spreadsheet-familiar project management with powerful automation.
Which is better, Klaviyo or Smartsheet?
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Smartsheet if enterprise teams wanting spreadsheet-familiar project management with powerful automation.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
How much does Smartsheet cost?
Smartsheet starts at $9/user/mo. Pricing model: Paid.
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Who should use Smartsheet?
Enterprise teams wanting spreadsheet-familiar project management with powerful automation