Trello vs Insightly
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Trello
Trello is a visual project management tool based on the Kanban board methodology. It uses cards, lists, and boards to help teams organize tasks and workflows in a simple, visual way. Owned by Atlassian, Trello is one of the most widely used project management tools in the world, known for its simplicity and ease of use.
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Pros
- ✓Extremely easy to learn and use — teams are productive within minutes
- ✓Generous free plan with unlimited cards
- ✓Familiar Kanban interface that most people already understand
- ✓Large library of power-ups and integrations
Cons
- ✗Limited project management features beyond Kanban boards
- ✗Not suitable for complex projects with dependencies
- ✗Reporting and analytics are basic
- ✗Timeline and calendar views require paid plan
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Trello vs Insightly: Side by Side
| Factor | Trello | Insightly |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Project Management | CRM Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Small teams and individuals wanting simple, visual Kanban-based task management | Growing businesses that need CRM and project management in one platform |
| Our Pick | — | — |
Trello Features
- ✓Kanban boards
- ✓cards and checklists
- ✓power-ups and integrations
- ✓automation
- ✓timeline view
- ✓calendar view
- ✓mobile app
- ✓templates
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Pricing Comparison
Our Take
Choose Trello if small teams and individuals wanting simple, visual kanban-based task management. Choose Insightly if growing businesses that need crm and project management in one platform.
Best For
Small teams and individuals wanting simple, visual Kanban-based task management
Best For
Growing businesses that need CRM and project management in one platform
Also Consider
If neither Trello nor Insightly is the right fit, Wrike is worth evaluating.
Wrike
Marketing and creative teams needing enterprise project management with approvals and proofing
From Free
Frequently Asked Questions
What is the difference between Trello and Insightly?
Trello is best for small teams and individuals wanting simple, visual kanban-based task management. Insightly is best for growing businesses that need crm and project management in one platform.
Which is better, Trello or Insightly?
Choose Trello if small teams and individuals wanting simple, visual kanban-based task management. Choose Insightly if growing businesses that need crm and project management in one platform.
How much does Trello cost?
Trello starts at Free. Pricing model: Freemium.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
Who should use Trello?
Small teams and individuals wanting simple, visual Kanban-based task management
Who should use Insightly?
Growing businesses that need CRM and project management in one platform