ADP Run vs Close
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Close is our recommended pick for most teams — inside sales teams doing high-volume outbound calling and emailing.
Try Close →Read our full Close review →ADP Run
ADP Run is a payroll and HR solution designed specifically for small businesses with 1-49 employees. It is powered by ADP, the world's largest payroll provider, giving small businesses access to enterprise-grade payroll processing and compliance tools. ADP Run offers multiple plan tiers from basic payroll to full HR suite depending on the business needs.
Close
Close is a CRM built specifically for inside sales teams that do high-volume outreach via phone, email, and SMS. It has built-in calling, emailing, and SMS so sales reps can reach out to prospects without switching tools. Close is designed to maximize sales productivity for teams that rely on outbound sales.
Pros
- ✓Backed by ADP's decades of payroll expertise and compliance knowledge
- ✓Scalable — can grow with your business to ADP Workforce Now
- ✓Strong mobile app for running payroll on the go
- ✓Extensive integration ecosystem
Cons
- ✗Pricing is not transparent and can be expensive compared to competitors
- ✗Customer service quality can be inconsistent
- ✗Upselling of additional services reported by customers
- ✗Interface is less modern than newer payroll tools
Pros
- ✓Best-in-class built-in calling and email sequencing
- ✓Designed specifically for high-volume inside sales teams
- ✓Strong reporting on sales activity and performance
- ✓Fast and efficient interface for power users
Cons
- ✗Expensive compared to general-purpose CRMs
- ✗Overkill for teams that do low-volume or inbound-only sales
- ✗Limited marketing automation features
ADP Run vs Close: Side by Side
| Factor | ADP Run | Close |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | Payroll Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $49/user/mo |
| Best For | Small businesses that want enterprise-grade payroll reliability from a trusted brand | Inside sales teams doing high-volume outbound calling and emailing |
| Our Pick | — | 🏆 Recommended |
ADP Run Features
- ✓Payroll processing
- ✓tax filing
- ✓direct deposit
- ✓employee onboarding
- ✓time tracking
- ✓benefits administration
- ✓workers compensation
- ✓HR support
Close Features
- ✓Built-in calling
- ✓email sequences
- ✓SMS
- ✓lead management
- ✓pipeline management
- ✓reporting
- ✓workflow automation
- ✓power dialer
Pricing Comparison
Close
PaidStarts at $49/user/mo
Free: $0 · Starter: $49/user/mo · Basic: $99/user/mo · Professional: $149/user/mo
See full pricing →Best Use Cases
Close
- →Inside sales teams making high volumes of calls
- →SaaS companies with outbound sales motions
- →Startups wanting CRM with built-in calling and email
Who Should NOT Use These Tools
Close is NOT ideal for:
- ✗Field sales teams needing mobile-first tools
- ✗Companies needing complex territory management
- ✗Businesses without a dedicated sales team
Integrations
Close
Zapier, Slack, Zoom, Gmail, Outlook, HubSpot, Salesforce, Twilio
Our Take
Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand. Choose Close if inside sales teams doing high-volume outbound calling and emailing.
Best For
Small businesses that want enterprise-grade payroll reliability from a trusted brand
Best For
Inside sales teams doing high-volume outbound calling and emailing
Also Consider
If neither ADP Run nor Close is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between ADP Run and Close?
ADP Run is best for small businesses that want enterprise-grade payroll reliability from a trusted brand. Close is best for inside sales teams doing high-volume outbound calling and emailing.
Which is better, ADP Run or Close?
Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand. Choose Close if inside sales teams doing high-volume outbound calling and emailing.
How much does ADP Run cost?
ADP Run starts at Custom pricing. Pricing model: Paid.
How much does Close cost?
Close starts at $49/user/mo. Pricing model: Paid.
Who should use ADP Run?
Small businesses that want enterprise-grade payroll reliability from a trusted brand
Who should use Close?
Inside sales teams doing high-volume outbound calling and emailing