Airtable vs Monday.com CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Monday.com CRM is our recommended pick for most teams — teams that want crm and project management combined in one visual platform.
Try Monday.com CRM →Read our full Monday.com CRM review →Airtable
Airtable is a flexible database and project management platform that combines the power of a relational database with the simplicity of a spreadsheet. It allows teams to build custom workflows, track projects, and manage data in highly visual and customizable ways. Airtable is popular with operations, marketing, and product teams that need more than a simple task manager.
Monday.com CRM
Monday.com CRM is a flexible customer relationship management tool built on the Monday.com work operating system. It combines CRM functionality with project management so sales teams can manage deals and collaborate on work in one place. Monday CRM is ideal for teams that want a highly visual and customizable CRM experience.
Pros
- ✓Extremely flexible — can be adapted to almost any workflow or use case
- ✓Powerful relational database features go beyond simple task management
- ✓Strong automation capabilities
- ✓Large template library to get started quickly
Cons
- ✗Can require significant setup time to build effective bases
- ✗Pricing can get expensive with larger teams and advanced features
- ✗Learning curve for users unfamiliar with database concepts
- ✗Performance can slow with very large databases
Pros
- ✓Highly visual and intuitive interface that teams love
- ✓Flexible and customizable to fit any sales process
- ✓Strong collaboration tools for cross-functional teams
- ✓Good automation capabilities
Cons
- ✗Not a traditional CRM — lacks some advanced sales features
- ✗Can get expensive with larger teams
- ✗Reporting is less advanced than dedicated CRM tools
Airtable vs Monday.com CRM: Side by Side
| Factor | Airtable | Monday.com CRM |
|---|---|---|
| User Rating | N/A | 4.4/5 ★ |
| Category | Project Management | CRM Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $12/user/mo |
| Best For | Operations and marketing teams wanting a flexible database-powered project management tool | Teams that want CRM and project management combined in one visual platform |
| Our Pick | — | 🏆 Recommended |
Airtable Features
- ✓Database-style project management
- ✓grid view
- ✓kanban
- ✓gallery
- ✓calendar
- ✓automations
- ✓interfaces
- ✓forms
- ✓API access
- ✓integrations
Monday.com CRM Features
- ✓Contact and lead management
- ✓deal tracking
- ✓email integration
- ✓automation
- ✓dashboards
- ✓project management
- ✓collaboration tools
- ✓integrations
Pricing Comparison
Monday.com CRM
PaidStarts at $12/user/mo
Basic: $12/user/mo · Standard: $14/user/mo · Pro: $24/user/mo · Enterprise: custom
See full pricing →Best Use Cases
Monday.com CRM
- →Sales teams wanting a visual and flexible CRM
- →Companies already using Monday.com for project management
- →Teams wanting to customize their CRM without coding
Who Should NOT Use These Tools
Monday.com CRM is NOT ideal for:
- ✗Teams needing a dedicated sales-focused CRM with advanced features
- ✗Companies requiring complex deal scoring
- ✗Businesses needing built-in calling and email sequences
Integrations
Monday.com CRM
Gmail, Outlook, Slack, Zoom, Salesforce, HubSpot, Zapier, Stripe, LinkedIn
Our Take
Choose Airtable if operations and marketing teams wanting a flexible database-powered project management tool. Choose Monday.com CRM if teams that want crm and project management combined in one visual platform.
Best For
Operations and marketing teams wanting a flexible database-powered project management tool
Best For
Teams that want CRM and project management combined in one visual platform
Also Consider
If neither Airtable nor Monday.com CRM is the right fit, Wrike is worth evaluating.
Wrike
Marketing and creative teams needing enterprise project management with approvals and proofing
From Free
Frequently Asked Questions
What is the difference between Airtable and Monday.com CRM?
Airtable is best for operations and marketing teams wanting a flexible database-powered project management tool. Monday.com CRM is best for teams that want crm and project management combined in one visual platform.
Which is better, Airtable or Monday.com CRM?
Choose Airtable if operations and marketing teams wanting a flexible database-powered project management tool. Choose Monday.com CRM if teams that want crm and project management combined in one visual platform.
How much does Airtable cost?
Airtable starts at Free. Pricing model: Freemium.
How much does Monday.com CRM cost?
Monday.com CRM starts at $12/user/mo. Pricing model: Paid.
Who should use Airtable?
Operations and marketing teams wanting a flexible database-powered project management tool
Who should use Monday.com CRM?
Teams that want CRM and project management combined in one visual platform