Monday.com CRM vs Airtable
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Monday.com CRM is our recommended pick for most teams — teams that want crm and project management combined in one visual platform.
Try Monday.com CRM →Read our full Monday.com CRM review →Monday.com CRM
Monday.com CRM is a flexible customer relationship management tool built on the Monday.com work operating system. It combines CRM functionality with project management so sales teams can manage deals and collaborate on work in one place. Monday CRM is ideal for teams that want a highly visual and customizable CRM experience.
Airtable
Airtable is a flexible database and project management platform that combines the power of a relational database with the simplicity of a spreadsheet. It allows teams to build custom workflows, track projects, and manage data in highly visual and customizable ways. Airtable is popular with operations, marketing, and product teams that need more than a simple task manager.
Pros
- ✓Highly visual and intuitive interface that teams love
- ✓Flexible and customizable to fit any sales process
- ✓Strong collaboration tools for cross-functional teams
- ✓Good automation capabilities
Cons
- ✗Not a traditional CRM — lacks some advanced sales features
- ✗Can get expensive with larger teams
- ✗Reporting is less advanced than dedicated CRM tools
Pros
- ✓Extremely flexible — can be adapted to almost any workflow or use case
- ✓Powerful relational database features go beyond simple task management
- ✓Strong automation capabilities
- ✓Large template library to get started quickly
Cons
- ✗Can require significant setup time to build effective bases
- ✗Pricing can get expensive with larger teams and advanced features
- ✗Learning curve for users unfamiliar with database concepts
- ✗Performance can slow with very large databases
Monday.com CRM vs Airtable: Side by Side
| Factor | Monday.com CRM | Airtable |
|---|---|---|
| User Rating | 4.4/5 ★ | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $12/user/mo | Free |
| Best For | Teams that want CRM and project management combined in one visual platform | Operations and marketing teams wanting a flexible database-powered project management tool |
| Our Pick | 🏆 Recommended | — |
Monday.com CRM Features
- ✓Contact and lead management
- ✓deal tracking
- ✓email integration
- ✓automation
- ✓dashboards
- ✓project management
- ✓collaboration tools
- ✓integrations
Airtable Features
- ✓Database-style project management
- ✓grid view
- ✓kanban
- ✓gallery
- ✓calendar
- ✓automations
- ✓interfaces
- ✓forms
- ✓API access
- ✓integrations
Pricing Comparison
Monday.com CRM
PaidStarts at $12/user/mo
Basic: $12/user/mo · Standard: $14/user/mo · Pro: $24/user/mo · Enterprise: custom
See full pricing →Best Use Cases
Monday.com CRM
- →Sales teams wanting a visual and flexible CRM
- →Companies already using Monday.com for project management
- →Teams wanting to customize their CRM without coding
Who Should NOT Use These Tools
Monday.com CRM is NOT ideal for:
- ✗Teams needing a dedicated sales-focused CRM with advanced features
- ✗Companies requiring complex deal scoring
- ✗Businesses needing built-in calling and email sequences
Integrations
Monday.com CRM
Gmail, Outlook, Slack, Zoom, Salesforce, HubSpot, Zapier, Stripe, LinkedIn
Our Take
Choose Monday.com CRM if teams that want crm and project management combined in one visual platform. Choose Airtable if operations and marketing teams wanting a flexible database-powered project management tool.
Best For
Teams that want CRM and project management combined in one visual platform
Best For
Operations and marketing teams wanting a flexible database-powered project management tool
Also Consider
If neither Monday.com CRM nor Airtable is the right fit, Klaviyo is worth evaluating.
Klaviyo
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
From $20/mo
Frequently Asked Questions
What is the difference between Monday.com CRM and Airtable?
Monday.com CRM is best for teams that want crm and project management combined in one visual platform. Airtable is best for operations and marketing teams wanting a flexible database-powered project management tool.
Which is better, Monday.com CRM or Airtable?
Choose Monday.com CRM if teams that want crm and project management combined in one visual platform. Choose Airtable if operations and marketing teams wanting a flexible database-powered project management tool.
How much does Monday.com CRM cost?
Monday.com CRM starts at $12/user/mo. Pricing model: Paid.
How much does Airtable cost?
Airtable starts at Free. Pricing model: Freemium.
Who should use Monday.com CRM?
Teams that want CRM and project management combined in one visual platform
Who should use Airtable?
Operations and marketing teams wanting a flexible database-powered project management tool