ClickUp vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
ClickUp
ClickUp is an all-in-one productivity platform that combines project management, docs, goals, and chat in a single tool. It is known for its extreme flexibility and customization, allowing teams to build their own workflows. ClickUp positions itself as a replacement for multiple tools with one of the most generous free plans in the market.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓Extremely feature-rich with one of the most generous free plans available
- ✓Highly customizable to fit any workflow or team structure
- ✓Built-in docs, chat, and time tracking reduce need for other tools
- ✓Regular feature updates based on user feedback
Cons
- ✗Can be overwhelming due to the sheer number of features and options
- ✗Performance can slow down with very large workspaces
- ✗Steep learning curve for new users setting up complex workflows
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
ClickUp vs HubSpot CRM: Side by Side
| Factor | ClickUp | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Project Management | CRM Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Teams wanting an all-in-one productivity tool to replace multiple apps | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
ClickUp Features
- ✓Tasks
- ✓docs
- ✓goals
- ✓chat
- ✓whiteboards
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓multiple views
- ✓integrations
- ✓AI assistant
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Our Take
Choose ClickUp if teams wanting an all-in-one productivity tool to replace multiple apps. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
Teams wanting an all-in-one productivity tool to replace multiple apps
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Also Consider
If neither ClickUp nor HubSpot CRM is the right fit, Wrike is worth evaluating.
Wrike
Marketing and creative teams needing enterprise project management with approvals and proofing
From Free
Frequently Asked Questions
What is the difference between ClickUp and HubSpot CRM?
ClickUp is best for teams wanting an all-in-one productivity tool to replace multiple apps. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, ClickUp or HubSpot CRM?
Choose ClickUp if teams wanting an all-in-one productivity tool to replace multiple apps. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does ClickUp cost?
ClickUp starts at Free. Pricing model: Freemium.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use ClickUp?
Teams wanting an all-in-one productivity tool to replace multiple apps
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation