HubSpot CRM vs ClickUp
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
ClickUp
ClickUp is an all-in-one productivity platform that combines project management, docs, goals, and chat in a single tool. It is known for its extreme flexibility and customization, allowing teams to build their own workflows. ClickUp positions itself as a replacement for multiple tools with one of the most generous free plans in the market.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Extremely feature-rich with one of the most generous free plans available
- ✓Highly customizable to fit any workflow or team structure
- ✓Built-in docs, chat, and time tracking reduce need for other tools
- ✓Regular feature updates based on user feedback
Cons
- ✗Can be overwhelming due to the sheer number of features and options
- ✗Performance can slow down with very large workspaces
- ✗Steep learning curve for new users setting up complex workflows
HubSpot CRM vs ClickUp: Side by Side
| Factor | HubSpot CRM | ClickUp |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Teams wanting an all-in-one productivity tool to replace multiple apps |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
ClickUp Features
- ✓Tasks
- ✓docs
- ✓goals
- ✓chat
- ✓whiteboards
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓multiple views
- ✓integrations
- ✓AI assistant
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose ClickUp if teams wanting an all-in-one productivity tool to replace multiple apps.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Teams wanting an all-in-one productivity tool to replace multiple apps
Also Consider
If neither HubSpot CRM nor ClickUp is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and ClickUp?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. ClickUp is best for teams wanting an all-in-one productivity tool to replace multiple apps.
Which is better, HubSpot CRM or ClickUp?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose ClickUp if teams wanting an all-in-one productivity tool to replace multiple apps.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does ClickUp cost?
ClickUp starts at Free. Pricing model: Freemium.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use ClickUp?
Teams wanting an all-in-one productivity tool to replace multiple apps