Countingup vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Countingup vs HubSpot CRM: Side by Side
| Factor | Countingup | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Accounting Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | Contact for pricing | Free |
| Best For | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Our Take
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Also Consider
If neither Countingup nor HubSpot CRM is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between Countingup and HubSpot CRM?
Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, Countingup or HubSpot CRM?
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does Countingup cost?
Visit Countingup website for current pricing.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation