Countingup vs Pinpoint
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Pinpoint
Pinpoint is an applicant tracking system designed with a focus on candidate experience and DEI (diversity, equity, and inclusion). It offers powerful employer branding tools, structured hiring workflows, and anonymous screening features to help companies build more diverse and inclusive hiring processes. Pinpoint is popular with mission-driven companies and those with strong DEI commitments.
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Pros
- ✓Excellent candidate experience — one of the best career page builders in the market
- ✓Strong DEI and anonymous screening features
- ✓Clean and modern interface
- ✓Good structured hiring tools to reduce bias
Cons
- ✗Less well known than larger ATS platforms
- ✗Pricing requires custom quote
- ✗Limited analytics compared to Ashby or Greenhouse
- ✗Smaller integration ecosystem than established players
Countingup vs Pinpoint: Side by Side
| Factor | Countingup | Pinpoint |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Accounting Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | Contact for pricing | Custom pricing |
| Best For | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app | Companies prioritizing candidate experience and DEI in their hiring process |
| Our Pick | — | — |
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Pinpoint Features
- ✓Candidate experience tools
- ✓employer branding
- ✓DEI features
- ✓anonymous screening
- ✓structured interviews
- ✓job posting
- ✓pipeline management
- ✓analytics
- ✓integrations
Pricing Comparison
Our Take
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Best For
Companies prioritizing candidate experience and DEI in their hiring process
Also Consider
If neither Countingup nor Pinpoint is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between Countingup and Pinpoint?
Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Pinpoint is best for companies prioritizing candidate experience and dei in their hiring process.
Which is better, Countingup or Pinpoint?
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
How much does Countingup cost?
Visit Countingup website for current pricing.
How much does Pinpoint cost?
Pinpoint starts at Custom pricing. Pricing model: Paid.
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Who should use Pinpoint?
Companies prioritizing candidate experience and DEI in their hiring process