Freshsales vs Pinpoint
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Pinpoint
Pinpoint is an applicant tracking system designed with a focus on candidate experience and DEI (diversity, equity, and inclusion). It offers powerful employer branding tools, structured hiring workflows, and anonymous screening features to help companies build more diverse and inclusive hiring processes. Pinpoint is popular with mission-driven companies and those with strong DEI commitments.
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Pros
- ✓Excellent candidate experience — one of the best career page builders in the market
- ✓Strong DEI and anonymous screening features
- ✓Clean and modern interface
- ✓Good structured hiring tools to reduce bias
Cons
- ✗Less well known than larger ATS platforms
- ✗Pricing requires custom quote
- ✗Limited analytics compared to Ashby or Greenhouse
- ✗Smaller integration ecosystem than established players
Freshsales vs Pinpoint: Side by Side
| Factor | Freshsales | Pinpoint |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | Custom pricing |
| Best For | SMBs wanting an all-in-one CRM with built-in communication tools | Companies prioritizing candidate experience and DEI in their hiring process |
| Our Pick | — | — |
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Pinpoint Features
- ✓Candidate experience tools
- ✓employer branding
- ✓DEI features
- ✓anonymous screening
- ✓structured interviews
- ✓job posting
- ✓pipeline management
- ✓analytics
- ✓integrations
Pricing Comparison
Our Take
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Best For
Companies prioritizing candidate experience and DEI in their hiring process
Also Consider
If neither Freshsales nor Pinpoint is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Freshsales and Pinpoint?
Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools. Pinpoint is best for companies prioritizing candidate experience and dei in their hiring process.
Which is better, Freshsales or Pinpoint?
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Pinpoint if companies prioritizing candidate experience and dei in their hiring process.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
How much does Pinpoint cost?
Pinpoint starts at Custom pricing. Pricing model: Paid.
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools
Who should use Pinpoint?
Companies prioritizing candidate experience and DEI in their hiring process