Gusto vs Close
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Close is our recommended pick for most teams — inside sales teams doing high-volume outbound calling and emailing.
Try Close →Read our full Close review →Gusto
Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.
Close
Close is a CRM built specifically for inside sales teams that do high-volume outreach via phone, email, and SMS. It has built-in calling, emailing, and SMS so sales reps can reach out to prospects without switching tools. Close is designed to maximize sales productivity for teams that rely on outbound sales.
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters and e-signatures
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pros
- ✓Best-in-class built-in calling and email sequencing
- ✓Designed specifically for high-volume inside sales teams
- ✓Strong reporting on sales activity and performance
- ✓Fast and efficient interface for power users
Cons
- ✗Expensive compared to general-purpose CRMs
- ✗Overkill for teams that do low-volume or inbound-only sales
- ✗Limited marketing automation features
Gusto vs Close: Side by Side
| Factor | Gusto | Close |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | Payroll Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $40/mo + $6/person | $49/user/mo |
| Best For | Small businesses under 100 employees wanting full-service payroll with benefits | Inside sales teams doing high-volume outbound calling and emailing |
| Our Pick | — | 🏆 Recommended |
Gusto Features
- ✓Full-service payroll
- ✓automatic tax filing
- ✓direct deposit
- ✓employee benefits
- ✓onboarding
- ✓PTO tracking
- ✓time tracking
- ✓contractor payments
Close Features
- ✓Built-in calling
- ✓email sequences
- ✓SMS
- ✓lead management
- ✓pipeline management
- ✓reporting
- ✓workflow automation
- ✓power dialer
Pricing Comparison
Close
PaidStarts at $49/user/mo
Free: $0 · Starter: $49/user/mo · Basic: $99/user/mo · Professional: $149/user/mo
See full pricing →Best Use Cases
Close
- →Inside sales teams making high volumes of calls
- →SaaS companies with outbound sales motions
- →Startups wanting CRM with built-in calling and email
Who Should NOT Use These Tools
Close is NOT ideal for:
- ✗Field sales teams needing mobile-first tools
- ✗Companies needing complex territory management
- ✗Businesses without a dedicated sales team
Integrations
Close
Zapier, Slack, Zoom, Gmail, Outlook, HubSpot, Salesforce, Twilio
Our Take
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose Close if inside sales teams doing high-volume outbound calling and emailing.
Best For
Small businesses under 100 employees wanting full-service payroll with benefits
Best For
Inside sales teams doing high-volume outbound calling and emailing
Also Consider
If neither Gusto nor Close is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between Gusto and Close?
Gusto is best for small businesses under 100 employees wanting full-service payroll with benefits. Close is best for inside sales teams doing high-volume outbound calling and emailing.
Which is better, Gusto or Close?
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose Close if inside sales teams doing high-volume outbound calling and emailing.
How much does Gusto cost?
Gusto starts at $40/mo + $6/person. Pricing model: Paid.
How much does Close cost?
Close starts at $49/user/mo. Pricing model: Paid.
Who should use Gusto?
Small businesses under 100 employees wanting full-service payroll with benefits
Who should use Close?
Inside sales teams doing high-volume outbound calling and emailing