HubSpot CRM vs Ashby
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Ashby
Ashby is a modern all-in-one recruiting platform built for high-growth companies. It combines ATS, CRM, scheduling, and analytics in a single tool, eliminating the need for multiple recruiting tools. Ashby is loved by tech startups and scale-ups for its powerful analytics and modern interface that helps recruiting teams make data-driven hiring decisions.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓All-in-one platform eliminates need for separate recruiting CRM and scheduling tools
- ✓Exceptional analytics — best-in-class reporting for recruiting teams
- ✓Modern and fast interface loved by recruiting ops teams
- ✓Strong integrations with developer tools
Cons
- ✗Expensive — pricing requires custom quote and targets growth-stage companies
- ✗Overkill for small teams making fewer than 20 hires per year
- ✗Requires dedicated recruiting ops resources to get full value
- ✗Less widely known than Greenhouse or Lever
HubSpot CRM vs Ashby: Side by Side
| Factor | HubSpot CRM | Ashby |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | Custom pricing |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Ashby Features
- ✓ATS
- ✓CRM
- ✓interview scheduling
- ✓analytics and reporting
- ✓job posting
- ✓pipeline management
- ✓automation
- ✓integrations
- ✓career page
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics
Also Consider
If neither HubSpot CRM nor Ashby is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Ashby?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Ashby is best for high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics.
Which is better, HubSpot CRM or Ashby?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Ashby cost?
Ashby starts at Custom pricing. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Ashby?
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics