Ashby vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Ashby
Ashby is a modern all-in-one recruiting platform built for high-growth companies. It combines ATS, CRM, scheduling, and analytics in a single tool, eliminating the need for multiple recruiting tools. Ashby is loved by tech startups and scale-ups for its powerful analytics and modern interface that helps recruiting teams make data-driven hiring decisions.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓All-in-one platform eliminates need for separate recruiting CRM and scheduling tools
- ✓Exceptional analytics — best-in-class reporting for recruiting teams
- ✓Modern and fast interface loved by recruiting ops teams
- ✓Strong integrations with developer tools
Cons
- ✗Expensive — pricing requires custom quote and targets growth-stage companies
- ✗Overkill for small teams making fewer than 20 hires per year
- ✗Requires dedicated recruiting ops resources to get full value
- ✗Less widely known than Greenhouse or Lever
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Ashby vs HubSpot CRM: Side by Side
| Factor | Ashby | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Applicant Tracking | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | Custom pricing | Free |
| Best For | High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
Ashby Features
- ✓ATS
- ✓CRM
- ✓interview scheduling
- ✓analytics and reporting
- ✓job posting
- ✓pipeline management
- ✓automation
- ✓integrations
- ✓career page
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Which Should You Choose?
Choose Ashby if...
- →High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics
Choose HubSpot CRM if...
- →SMBs wanting a free CRM with room to grow into marketing automation
Our Take
Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Also Consider
If neither Ashby nor HubSpot CRM is the right fit, Manatal is worth evaluating.
Manatal
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
From $15/user/mo
Frequently Asked Questions
What is the difference between Ashby and HubSpot CRM?
Ashby is best for high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, Ashby or HubSpot CRM?
Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does Ashby cost?
Ashby starts at Custom pricing. Pricing model: Paid.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use Ashby?
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation