HubSpot CRM vs Bullhorn
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Bullhorn
Bullhorn is the leading ATS and CRM platform built specifically for staffing and recruiting agencies. It combines applicant tracking with client relationship management in one purpose-built system.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Purpose-built for staffing agencies
- ✓Strong CRM and client management
- ✓Excellent pipeline visibility
- ✓Deep integration with job boards
- ✓Good mobile app
Cons
- ✗Not ideal for in-house recruiting teams
- ✗Can be expensive
- ✗Interface has a learning curve
- ✗Customization requires technical knowledge
HubSpot CRM vs Bullhorn: Side by Side
| Factor | HubSpot CRM | Bullhorn |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | Contact for pricing |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Staffing and recruiting agencies needing a combined ATS and client CRM platform |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Bullhorn Features
- ✓Applicant tracking
- ✓CRM for recruiters
- ✓resume parsing
- ✓candidate sourcing
- ✓reporting and analytics
- ✓integrations
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Staffing and recruiting agencies needing a combined ATS and client CRM platform
Also Consider
If neither HubSpot CRM nor Bullhorn is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Bullhorn?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Bullhorn is best for staffing and recruiting agencies needing a combined ats and client crm platform.
Which is better, HubSpot CRM or Bullhorn?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Bullhorn cost?
Visit Bullhorn website for current pricing.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Bullhorn?
Staffing and recruiting agencies needing a combined ATS and client CRM platform