Bullhorn vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Bullhorn
Bullhorn is the leading ATS and CRM platform built specifically for staffing and recruiting agencies. It combines applicant tracking with client relationship management in one purpose-built system.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓Purpose-built for staffing agencies
- ✓Strong CRM and client management
- ✓Excellent pipeline visibility
- ✓Deep integration with job boards
- ✓Good mobile app
Cons
- ✗Not ideal for in-house recruiting teams
- ✗Can be expensive
- ✗Interface has a learning curve
- ✗Customization requires technical knowledge
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Bullhorn vs HubSpot CRM: Side by Side
| Factor | Bullhorn | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Applicant Tracking | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | Contact for pricing | Free |
| Best For | Staffing and recruiting agencies needing a combined ATS and client CRM platform | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
Bullhorn Features
- ✓Applicant tracking
- ✓CRM for recruiters
- ✓resume parsing
- ✓candidate sourcing
- ✓reporting and analytics
- ✓integrations
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Our Take
Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
Staffing and recruiting agencies needing a combined ATS and client CRM platform
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Also Consider
If neither Bullhorn nor HubSpot CRM is the right fit, Manatal is worth evaluating.
Manatal
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
From $15/user/mo
Frequently Asked Questions
What is the difference between Bullhorn and HubSpot CRM?
Bullhorn is best for staffing and recruiting agencies needing a combined ats and client crm platform. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, Bullhorn or HubSpot CRM?
Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does Bullhorn cost?
Visit Bullhorn website for current pricing.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use Bullhorn?
Staffing and recruiting agencies needing a combined ATS and client CRM platform
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation