HubSpot CRM vs Paymo
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Paymo
Paymo is a project management and time tracking tool built for freelancers and small agencies. It combines task management, time tracking, invoicing, and resource scheduling in one platform.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Built-in time tracking and invoicing
- ✓Good resource scheduling
- ✓Ideal for client-facing work
- ✓Affordable pricing
- ✓Clean interface
Cons
- ✗Not suited for large enterprise teams
- ✗Limited automation
- ✗Smaller integration ecosystem
- ✗Reporting less robust than competitors
HubSpot CRM vs Paymo: Side by Side
| Factor | HubSpot CRM | Paymo |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Contact for pricing |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Freelancers and small agencies needing project management combined with time tracking and client invoicing |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Paymo Features
- ✓Project management
- ✓time tracking
- ✓invoicing
- ✓expense tracking
- ✓team collaboration
- ✓client portal
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Paymo if freelancers and small agencies needing project management combined with time tracking and client invoicing.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Freelancers and small agencies needing project management combined with time tracking and client invoicing
Also Consider
If neither HubSpot CRM nor Paymo is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and Paymo?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. Paymo is best for freelancers and small agencies needing project management combined with time tracking and client invoicing.
Which is better, HubSpot CRM or Paymo?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Paymo if freelancers and small agencies needing project management combined with time tracking and client invoicing.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does Paymo cost?
Visit Paymo website for current pricing.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use Paymo?
Freelancers and small agencies needing project management combined with time tracking and client invoicing