Justworks vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Justworks is our recommended pick for most teams — small businesses wanting fortune 500 benefits.
Try Justworks →Read our full Justworks review →Justworks
Justworks is a Professional Employer Organization (PEO) that gives small businesses access to Fortune 500-level benefits and simplified payroll. By co-employing your team, Justworks handles compliance, payroll taxes, and benefits administration. It is ideal for small businesses that want premium benefits without an in-house HR team.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Access to high-quality health, dental, and vision benefits typically reserved for large companies
- ✓Simple flat-rate pricing with no hidden fees
- ✓Excellent customer support with fast response times
- ✓Handles all compliance and payroll tax filings
Cons
- ✗More expensive than software-only alternatives due to PEO model
- ✗Only available for US-based employees
- ✗Less flexible than standalone HR software for customization
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Justworks vs Keap: Side by Side
| Factor | Justworks | Keap |
|---|---|---|
| User Rating | 4.6/5 ★ | 4.3/5 ★ |
| Category | HR Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $59/employee/mo | $249/mo |
| Best For | Small businesses wanting Fortune 500 benefits | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | 🏆 Recommended | — |
Justworks Features
- ✓PEO co-employment
- ✓payroll
- ✓benefits access
- ✓compliance
- ✓HR support
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Justworks
PaidStarts at $59/employee/mo
Justworks: $59/employee/mo · Plus: $99/employee/mo
See full pricing →Best Use Cases
Justworks
- →US startups and small businesses wanting full PEO services
- →Companies wanting to offer Fortune 500 benefits to small teams
- →Businesses wanting to outsource HR compliance
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Justworks is NOT ideal for:
- ✗Companies with international employees
- ✗Businesses wanting full control over HR processes
- ✗Large enterprises with dedicated HR teams
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Justworks
QuickBooks, Xero, Slack, Google Workspace, Microsoft 365, Greenhouse
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Justworks if small businesses wanting fortune 500 benefits. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Small businesses wanting Fortune 500 benefits
Best For
Service-based small businesses wanting CRM and marketing automation in one
Also Consider
If neither Justworks nor Keap is the right fit, Breezy HR is worth evaluating.
Breezy HR
Small businesses and startups needing simple recruiting
From $9/user/mo
Frequently Asked Questions
What is the difference between Justworks and Keap?
Justworks is best for small businesses wanting fortune 500 benefits. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Justworks or Keap?
Choose Justworks if small businesses wanting fortune 500 benefits. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Justworks cost?
Justworks starts at $59/employee/mo. Pricing model: Paid.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Justworks?
Small businesses wanting Fortune 500 benefits
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one