HubSpot CRM vs OnPay
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
OnPay
OnPay is a full-service payroll and HR platform designed for small and mid-size businesses. It offers unlimited payroll runs, automatic tax filing, and built-in HR tools at an affordable flat rate. OnPay is consistently rated as one of the best value payroll solutions for small businesses and supports a wide range of industries including restaurants, farms, and nonprofits.
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Excellent value — flat monthly pricing with no per-run fees
- ✓Supports multiple pay schedules and unlimited payroll runs
- ✓Strong industry-specific features for restaurants, farms, and nonprofits
- ✓US-based customer support included on all plans
Cons
- ✗US-only — no international payroll support
- ✗Mobile app is less polished than competitors
- ✗Limited advanced HR features compared to full HRIS platforms
HubSpot CRM vs OnPay: Side by Side
| Factor | HubSpot CRM | OnPay |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Payroll Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $40/mo + $6/person |
| Best For | SMBs wanting a free CRM with room to grow into marketing automation | Small businesses wanting affordable, full-service payroll with no hidden fees |
| Our Pick | — | — |
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
OnPay Features
- ✓Unlimited payroll runs
- ✓automatic tax filing
- ✓direct deposit
- ✓employee self-service
- ✓HR tools
- ✓benefits administration
- ✓PTO management
- ✓integrations
Pricing Comparison
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose OnPay if small businesses wanting affordable, full-service payroll with no hidden fees.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Small businesses wanting affordable, full-service payroll with no hidden fees
Also Consider
If neither HubSpot CRM nor OnPay is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between HubSpot CRM and OnPay?
HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation. OnPay is best for small businesses wanting affordable, full-service payroll with no hidden fees.
Which is better, HubSpot CRM or OnPay?
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose OnPay if small businesses wanting affordable, full-service payroll with no hidden fees.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
How much does OnPay cost?
OnPay starts at $40/mo + $6/person. Pricing model: Paid.
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation
Who should use OnPay?
Small businesses wanting affordable, full-service payroll with no hidden fees