OnPay vs HubSpot CRM
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
OnPay
OnPay is a full-service payroll and HR platform designed for small and mid-size businesses. It offers unlimited payroll runs, automatic tax filing, and built-in HR tools at an affordable flat rate. OnPay is consistently rated as one of the best value payroll solutions for small businesses and supports a wide range of industries including restaurants, farms, and nonprofits.
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Pros
- ✓Excellent value — flat monthly pricing with no per-run fees
- ✓Supports multiple pay schedules and unlimited payroll runs
- ✓Strong industry-specific features for restaurants, farms, and nonprofits
- ✓US-based customer support included on all plans
Cons
- ✗US-only — no international payroll support
- ✗Mobile app is less polished than competitors
- ✗Limited advanced HR features compared to full HRIS platforms
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
OnPay vs HubSpot CRM: Side by Side
| Factor | OnPay | HubSpot CRM |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Payroll Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $40/mo + $6/person | Free |
| Best For | Small businesses wanting affordable, full-service payroll with no hidden fees | SMBs wanting a free CRM with room to grow into marketing automation |
| Our Pick | — | — |
OnPay Features
- ✓Unlimited payroll runs
- ✓automatic tax filing
- ✓direct deposit
- ✓employee self-service
- ✓HR tools
- ✓benefits administration
- ✓PTO management
- ✓integrations
HubSpot CRM Features
- ✓Contact management
- ✓email tracking
- ✓deal pipelines
- ✓live chat
- ✓meeting scheduling
- ✓reporting
- ✓marketing automation
- ✓landing pages
Pricing Comparison
Our Take
Choose OnPay if small businesses wanting affordable, full-service payroll with no hidden fees. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
Best For
Small businesses wanting affordable, full-service payroll with no hidden fees
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Also Consider
If neither OnPay nor HubSpot CRM is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between OnPay and HubSpot CRM?
OnPay is best for small businesses wanting affordable, full-service payroll with no hidden fees. HubSpot CRM is best for smbs wanting a free crm with room to grow into marketing automation.
Which is better, OnPay or HubSpot CRM?
Choose OnPay if small businesses wanting affordable, full-service payroll with no hidden fees. Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation.
How much does OnPay cost?
OnPay starts at $40/mo + $6/person. Pricing model: Paid.
How much does HubSpot CRM cost?
HubSpot CRM starts at Free. Pricing model: Freemium.
Who should use OnPay?
Small businesses wanting affordable, full-service payroll with no hidden fees
Who should use HubSpot CRM?
SMBs wanting a free CRM with room to grow into marketing automation